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Social media marketing is the gift of Web 2.0, which created new avenues of communication across the globe. The popularity of social networking is evident by the fact that between February 2008 and February 2009, the latest micro-blogging website, Twitter, achieved 1,382% growth. In terms of total user accounts, experts say that if Facebook was a country, it would be the fourth largest in the world. Such is the power of networking through social media. The time is ripe, therefore, to leverage on the popularity of such social networking platforms to boost your MLM business.
Translate Web 2.0 into MLM 2.0
Many people consider Web 2.0 or social media networking as a fad. Do not allow this mental block to prohibit you from using social media for your business. According to experts, social media is in its infancy. As the industry progresses at an exponential rate, you can capitalize on it by building your business network.
There are several reasons to integrate social media in your MLM business marketing efforts, such as:
- Extensive consumer reach.
- Astronomical growth achieved by the social media industry in last few years.
- Cost-effective as compared to other marketing efforts.
- It has high-turn over rate.
- It does not require expert skills; basic internet literacy is all that you need.
How to Promote MLM Business through Social Media
Here are few simple steps to jumpstart social media marketing for your MLM business:
- Create user profiles on popular social media platforms (Facebook, Twitter, MySpace, Digg, Reddit, Friendster, Stumble Upon and Google Buzz).
- Join groups that share similar interests. For example, if you are dealing in lifestyle products, look for user groups based on similar products. Start interacting with people in these groups.
- Use your Twitter profile to follow people in similar businesses. Use good quality tweets and re-tweets to expand the list of your followers. This will provide direct access to qualified leads.
- If you are tech-savvy, spare some time to create video blogs for YouTube.com. Produce interesting videos on topics related to your products or MLM business.
- Create a blog for your business. Add social media tools on the blog, such as RSS, widgets and podcasts. Link the blog to your social media accounts for better promotion.
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Generating qualified leads through social media networks is a simple task if you know how to exploit the power of Web 2.0. However, remember not to overpopulate your social media profile with too many links to your MLM business blog or website. It may result in negative promotion.
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